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Published by: Al-Rakeesh Alexander on 19-Sep-22
 
Chapter 7: Create an Authority Blog

It should go without saying that you need a website to showcase your skills, present your shareworthy content and establish yourself as an authority in your niche.

Of course, your website should be professional looking and responsive. Purchase a professional template from leading developers and spend some time setting up your blog so that it’s fully optimized for the search engines.

Use a memorable domain that makes it clear to visitors what you’ll be talking about and what the blog’s main focus is.

Post regularly. At least once a week – more often if you can find time. The more you post, the easier it will be rank for additional keywords and it’ll also send out a signal to the major search engines that you have fresh content to offer.

When creating content for your blog, you want to focus on 2 things:

1: Educate
2: Empower

Every post on your website should do one or both of these things!  

If you are writing how-to style posts that offers readers a step-by-step process to completing a task, or accomplishing a goal, you are educating.  

If you write a blog post that offers insight such as a personal story of success, case studies, or motivational-style posts, you’re empowering your audience.

Content that either educates or empowers is the easiest way to create posts that become viral. It’s also one of the easiest ways to create share-worthy content and to position yourself as an authority in your market.

Another thing to consider when writing content for your blog is to focus on evergreen content.  That ensures that the content you post now will still be relevant months, or even years from now.  This will cut down on the time you spend updating content.

You should also aim to create 4-5 pillar posts for your blog before you set up marketing campaigns. That will give your visitors enough material to convince them to return to your blog and will also go the distance in leaving a positive first impression in the minds of your audience.

Regarding the overall length of your content, it’s been proven that search engines prefer longer blog posts that provide informative, fresh and well-written content that is free from errors, so aim to write posts that are between 1000-1500 words  

Try to land guest blogging spots on authority websites as well. It’s one of the easiest (and fastest) ways to grow your audience by siphoning traffic from existing websites and piggybacking off the authority of others.

When one of their followers see that you’re being featured, just by association they’ll begin to think of you as an authority as well.

If you’re considering creating podcasts, see if any of the experts in your niche will appear on your show. It’s a great way for them to expand their own outreach while helping you gain authority in your market.

 

See you in the next chpater...

 
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